It wasn’t until recently that I learned the importance of really great luxury bras that are actually affordable. I don’t mind shelling a few more dollars out for quality, but as a bargain hunter, I also love to find gorgeous designer bras on sale. I stopped buying those “2 for $25” bras when I got fed up with pokey underwires and scratchy fabrics and moved on to investing in brands like Cosabella, Hanky Panky, and La Perla. Because those are pricier than I’m used to, I’m always on high alert for when those brand name bras get marked down.
Right now there are several Cosabella, Hanky Panky, and La Perla bras on sale at Nordstrom, Amazon, and Lord & Taylor — thanks to end-of-season sales. That means my underwear drawer is about to get a much-needed update, all with steep discounts. Whether you’re in the mood for a comfy lace bralette or an ultra sexy cutout bra, you can find them now, and you can find them for much lower that you’d be able to anytime else. My rules for bra sale shopping are pretty simple, but there’s one I always stick to: Buy the most extravagant style you can afford. Keep the practical T-shirt bras for everyday purchases. With these ultra luxurious designer bras on sale, why keep it simple?
1. This La Perla Bra Is Discounted In Select Sizes
La Perla Women's Myrta Sheer Underwire Bra (32B-38D), $64-$128 (Was $128), Amazon
La Perla is one of the number one luxe lingerie lines, so even though it's only discounted in select sizes, this sheer lace bra with padded underwire cups is a steal.
2. A Pretty Peek-A-Boo Lace Bra
Cosabella Never Say Never Naughtie Peek-A-Boo Soft Bra (S-L), $26-$52 (Was $55), Amazon
Soft bras are the absolute comfiest, but with a daring Cosabella touch, this peek-a-boo style is sexy, too.
3. A Sheer, Sexy Bra That Won't Show Under Shirts
Lunaire Plus-Size Barbados Underwire Bra (32C-44G), $17-$36 (Was $36), Amazon
This bra is definitely sexy with its sheer cups and lace trim, but reviewers are loving it for its supportive banded underwire and secret side panel. One reviewer raved that "the fabric has enough give to conform to my curves but inside the cup there are stiffer lifting strips about an inch wide, which help with support."
4. A Soft Hanky Panky Bra For 40 Percent Off
Hanky Panky'Retro' Bralette (XS-M), $33 (was $54), Nordstrom
Hanky Panky undies are a go-to for many of us out there, so when their cute signature soft-cup bras go on sale, you've got to scoop one or two up!
5. A Pretty And Supportive Lace Bra
'Whisper' Underwire Demi Spacer Bra (32B-36DD), $45 (Was $74), Nordstrom
This delicate bra is lightweight and breathable, but doesn't skimp on support, thanks to its underwire and cups designed with vertical seams that lift and shape.
6. A Pretty French Bra That Shapes And Smooths
Chantelle Intimates 'Rive Gauche' Underwire Bra (32C-44H), $53 (was $88), Nordstrom
This Parisian bra is embroidered with three-part cups for extra support and a smooth shape.
7. Get 40 Percent Off This Essential Bralette
Cosabella 'Never Say Never Sweetie' Bralette (S-L), $32 (was $52), Nordstrom
Every girl's bra collection includes a few easy-to-wear bralettes, and this comfy Cosabella style is a steal for 40 percent off — it is made in Italy, after all!
8. A Sexy Convertible Bra For Bustier Chests
'Dreamer' Convertible Underwire Bra (Plus Size)(40C-44DD), $39 (Was $65), Nordstrom
Nothing is quite as edgy as a strappy convertible bra. This Ashley Graham (yes, the model!) caged bra is an unlined and layered with mesh and lace detail for an even sexier look.
9. Try This Luxe Bra All The Way From Italy
Cosabella 'Italia' Soft Cup Bra (S-L), $42 (Was $69), Nordstrom
The Italians know a thing or two about luxury, and this gorgeous soft cup lace bra is proof! This bra is not all about looks, though — it also provides lightweight seamless support for smaller chests without bulky padding.
10. A Glamorous Demi Bra for Under $40
LE MYSTERE Lace Temptation Bra (32C-36F), $34 (Was $68), Lord & Taylor
Lace, scallops and a delicate bow right at its center? Yeah, this bra is pretty glamorous, but the demi-fit cups give just the right amount of support, too!
11. A Sheer, Lace-Trimmed Contour Bra That Shapes
NATORI Feathers Contour Bra (34B-30D), $44 (Was $68), Lord & Taylor
The deep plunging neckline of this bra is instantly sexy, but its stretchy mesh and lace overly makes it more subtle than most other bras. Plus, its underwire and lined seamless cups offer support.
12. Get Half-Off This Gorgeous La Perla Bra
LA PERLA Begonia Balconette Bra (32C-36D), $67 (Was $134), Lord & Taylor
There's nothing like a classic balconette bra to provide some pushup action without the intense padding, and this pretty French style has underwire cups for great lift, shaping, and support.
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Images: Amazon (12); Design: Brit Phillips