'Frozen' Sells 3.2 million DVD & Blu-Ray Disks In A Day, Beats Everything
Did you think that after months of hype, extending into a new year and through the Oscars, Frozen might have started to thaw? Think again: Frozen sold a whole lot of copies in its first day out on DVD and Blu-Ray. How many? Bonkers many.
The actual number? 3.2 million sold within a day of the release. And yes, that's a lot. In fact, it's now among the fastest-ever selling DVDs or Blu-Rays of all time. After it already made its mark as the actual fastest-ever in digital sales at the end of February, and after an Oscar win, and a crossing of the $1 billion threshold at the box office — well, this all just seems to be par for the course for this mega-hit.
Frozen just can't be stopped, and it's serving as both a reminder of the enduring power of Disney (for better or for worse they continue to own a whole lot of the popular media consumed), and to the power of female stories in the box office. As one study showed, after all, female-led films brought in more box office buck this past year than their male counterparts. Maybe this Frozen success will help remind other Hollywood studios that it's time to start taking that seriously.