What Is Ear Makeup? This New Beauty Trend Is All Over Fashion Month

In case it didn't already take you long enough to get ready in the morning (I, for one, haven't been on time for anything since I found out about contouring) there is a new makeup trend that you're going to want to add to your beauty routine: makeup for your ears.

No, I'm not talking about Kylie Jenner's bizarre ear contouring that's meant to make your ears look slimmer/more attractive (which, I'm sorry, what?!)... I'm talking hardcore, "look at me!" bright, glittery makeup for your ears.

At the Proenza Schouler SS17 fashion show in New York in early September, models came down the runway with bold earrings and bright, contrasting makeup on their ears. While it's unclear exactly what MAC product makeup artist Diane Kendal used on the women, it appears to be the same sort of thickness as a creamy eyeshadow, and was painted on in a calculated yet haphazard way that really made the jewelry pop. As far as the rest of the makeup (you know, on the model's faces) Kendal opted for a natural look with thick, bold brows, which helped further draw attention to the statement making ear makeup.

To be clear, the boys over at Proenza were not the first designers to take test the waters with ear makeup. In 2014, Anthony Vaccarello sent black-lined earlobes down the runway in Paris:

And in 2016 there were glittEARy (sorry...) ears at Opening Ceremony:

And some super metallic ones at Louis Vuitton:

Makeup artist Violette has also featured different versions of the look on her Instagram in the past, showing that it isn't just reserved for the runway.

Personally, I am very into this look and would definitely consider adding it into my going-out look (yes, I'll admit, it's a bit over the top for everyday). In a time when makeup has become more about standing out, and less about blending in and covering flaws, I think adding a little flair to your ears is a really interesting new way to express yourself. Sadly, though, not everyone agrees:

Sorry, what, haters? I can't hear you through all this glitter.

Images: Getty Images