'Taylor Swift NOW' On AT&T Takes The Pop Star's Dominance To Video Streaming

Who knew 10 years ago, a teen country singer named Taylor Swift would someday take over pop culture? And yet, such is the story of the pop superstar who is everywhere — on the radio, Apple advertisements, and a constant trend on Facebook and Twitter. But now, T. Swift is now taking her brand to another level — an exclusive channel on a streaming service. According to The Verge, Taylor Swift NOW will debut on DirecTV Now with AT&T, featuring original content — such as thirteen episodes of never-before-seen footage of Taylor Alison Swift on her very own streaming channel. AT&T acquired DirecTV last year and AT&T exec Brad Bentley officially revealed the company's DirecTV Now streaming service on Nov. 28 at an event in New York City, as reported by The Verge.

This channel will features behind-the-scenes footage with commentary by Swift, concert performances, videos, and more from the popstar's archives. according to Variety. The DirecTV Now service starts at $35 a month, according to Billboard, and there is no start date set for Swift's new channel as of yet. In the meantime, I can't help but wonder what awesomeness fans will get treated to from the Swift archives — maybe footage of her right after a show or perhaps some fun times with her hanging out with her many celebrity BFFs. No matter how long the wait is for Taylor Swift Now, it's bound to be worth it. As fans have seen from her music videos and world tour, she seriously knows how to put on a show.

According to The Verge, DirecTV Now launches on Nov. 30 on platforms such as iPhone, Android, Amazon Fire TV, Chromecast, and PC/Man — with Roku soon to follow. The service comes in four tiers and offers hundreds of channels, depending on the package you choose — and now exclusive Swift content will be included, once it's released. Not bad a bad deal, if you're a Swift fan. The service will also feature original content from Oscar-winning actor Reese Witherspoon, according to Variety. If you simply want to test out the service before you buy, there's a free 7-day trial, according the Verge.


Swift has conquered pop music, FOMO-inducing party planning, and now streaming content. I'm sure we'll find out sooner rather than later what she'll take on next.

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