If you’ve ever watched a beauty vlogger on YouTube, then you know they have a vast, well curated makeup collection. The hair and skin care products beauty vloggers love are the best picks for good reason, too. After all, these beauty video bloggers are experiencing the coolest, most innovative beauty products on the market before they hit stores. So out of the hundreds of makeup, skin care, and hair products they get — what do they feel stands out from their collection? I did some research to find the best beauty products that vloggers are obsessed with, in order to find out.
I can spend hours watching vloggers talk about beauty products, as I love that they really take the time to swatch and show each product's versatility. Personally, in my queue, I have Makeup Geek, Jaclyn Hill, and Jeffree Starr among my favorite beauty bloggers. I also think Nikki Tutorials is great for learning the breakdown on whether or not a beauty product is worth buying, and Manny Mua does fantastic makeup. So, why not take their word on these innovative new beauty products?
From new lipsticks to cool highlighters, and even a magnetic face mask, here are the newest beauty products that vloggers love. Hopefully you’ll be just as obsessed with this roundup as they are.
1. The Makeup Bullet Finger Sponge
Beauty vlogger Tati loves these makeup sponges for applying makeup. Because they're just about the size your finger, they can help you apply foundation or concealer to those hard-to-reach places, like under the eye or behind your nose.
2. Tatcha Luminous Dewy Skin Mist
Jeffree Star raves about this Tatcha skin mist all the time, and I agree. This product is actually a spray-on serum that can be applied before doing your makeup. It helps illuminate the skin, giving you a healthy glow.
3. Milk Makeup Holographic Stick in SuperNova
4. Kopari Coconut Melt
The Kopari Coconut melt will soon become your holy grail. Raved by Nikki Tutorials, who knows her beauty, this multitasking beauty product will help hydrate your hair, skin, and nails. What's even cooler is that it's made with the world's best coconuts, so you're getting a quality treatment.
5. TARTE Double Duty Beauty Shape Tape Contour Concealer
A popular trick when contouring and highlighting is to use two shades lighter/darker than your skin tone. Tarte gets it, which is why the brand came up with this genius double duty concealer. No matter how you use it, this product will cover up blemishes and leave you with a natural, sculpted, glow-y face. Even Jeffree Starr calls it a win.
6. Guerlain L'Or Radiance Concentrate with Pure Gold Makeup
This makeup base is gold. Literally — there are tiny flecks of gold in it! Recommended by Nikki Tutorials, this primer adds a luminous effect to your face before you even put any makeup on. Any product that makes me feel that flawless is a win for me.
7. Sleek Highlighter Eye Palette Solstice
If you watch vloggers like Jaclyn Hill and Manny Mua, you know it's all about that highlighter. In fact, both of them recommend this amazing Highlighter eye palette. Don't be fooled by the word eye, this palette works for both the face and skin giving off a metallic finish. It features four gorgeous shades — two baked and shimmery powders — that works for any skin tone.
8. Benefit Goof Proof Brow Pencil
Some brow pencils are a tricky feat, but this one from Benefit is literally goof-proof. Suggested by Patrick Starr, this pencil fills, sculpts and defines your brows for a look that is always on fleek.
9. Anastasia Beverly Hills Liquid Lipstick
While these liquid lipsticks have been around for quite some time, this year they got a little bit of a makeover, thanks to a formula change. They're now creamier, moussier, and won't dry out your lips. They even got the Jaclyn Hill seal of approval in a favorites video.
10. COVER FX Custom Enhancer Drops
I'm just as obsessed with these enhancer drops as Jaclyn Hill is. Just add a few drops onto foundation, serum, or moisturizer for a sun-kissed look. It's buildable, and it comes in different shades for bronzing, strobing, and highlighting.
11. L'Oreal Paris Cosmetics True Match Lumi Cushion Foundation
Both Jaclyn Hill, Estée Lalonde, and Michelle Phan are really into this Lumi Cushion Foundation. It's a liquid foundation in sponge form designed to provide just the right amount of coverage for your face.
12. RCMA No-Color Powder
Baking is a huge trend in the vlogger world, but while most translucent powders can be pricey, Manny Mua is obsessed with this affordable option. The RCMA No-Color Powder, is a finishing powder to apply or "bake" to help set your makeup. Just powder some of it on, wait a few minutes, then brush off for a radiant look.
13. Lancôme Juicy Shaker
Lancôme created these Juicy Shakers to be the grown up, modern version of the juicy tubes we couldn't get enough of back in the 2000s. It's a highly pigmented oil that not only gives you amazing color, but it also nourishes your lips like a balm. Blogger Estée Lalonde is just as obsessed with it, despite the costly price.
14. Pai Skincare Echium & Argan Gentle Eye Cream
This eye cream offers major hydration. Even Estée Lalonde credits it for helping with her eczema. Made with natural ingredients, this eye cream is made with Aagan oil and omega 3s to smooth out fine lines and plump that under eye area instantly.
15. Dr. Brandt Skincare MAGNETIGHT Age-Defier™
If you ever watch Marlena aka Makeup Geek, you'll know that she's very knowledgable about the beauty industry, so when something is cool, it's cool. This iron-infused skin mask from dr. brandt uses magnetic forces to physically lift all the impurities off of your face. The result? Smooth skin, and lesser wrinkles—no washing or peeling necessary. How cool!
Images: Sephora (6), Amazon (9)
Bustle may receive a portion of sales from products purchased from this article, which was created independently from Bustle's editorial and sales departments.