Life

This Is Where The Amazon Go Store Is

by Georgina Lawton

A store with absolutely no check-out lines sounds as mythical as the unicorn — but Amazon is determined to make it happen with their Amazon Go store. But where is this magical place, you ask? Where is the Amazon Go store, precisely? Where may this magnificent-sounding "Just Walk Out technology" be found, with not a line or cashier in sight? You'll have to be in a specific location to try it all out for yourself: Namely, the Pacific Northwest. Washington State, to be exact.

Currently, Amazon is testing its Amazon Go concept in Seattle, Wash. According to Amazon's FAQ about Amazon Go, the specific address is 2131 7th Ave., right on the corner of 7th Ave. and Blanchard Street — not too far away from Antioch University, in fact, which should make a lot of students happy in the near future. But wait: There's a catch. The Amazon Go store is currently beta testing with Amazon employees only; there's no exact date for when it's going to open. Apparently the goal is to have the store up and running (and running itself, presumably) by early 2017, though, so hopefully, there isn't too long to wait. So close, yet so far, am I right?

If you aren't a fan of waiting in line, forced conversation with strangers, and passive aggressive sighs from the person waiting behind you whenever you can't find your credit card (and, really, who is?), the Amazon Go concept sounds like it could be a literal life saver. The "Just Walk Out technology," as Amazon has termed it, is apparently the same kind of tech used in self-driving cars. After you scan yourself into the store, the technology "detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart," reads the website. When you're done shopping, you can just leave the store. Shortly after, we'll charge your Amazon account and send you a receipt." Personally, I'm dying to test out the shopping experience so many of us have been impatiently waiting for, but unfortunately for me, I'm based in the wrong continent. Curses.

Here, check it out in action:

Worth noting, though, is that only specific types of goods will be available: Food and local produce are the name of the game here, not electronics or other goods. That may be a downside for some, but I mean... imagine saving an extra 15 minutes in the morning because your bagel is literally waiting for you to pick it up off the shelf and fly it out of the store with you. I can't be the only one excited by the idea, right?

It's just a crying shame all this will only be available in one spot at first — and of course, that this spot won't be opening until next year. However if you're going to be in the area sometime in 2017, or if you actually live next to the Amazon Go spot (don't talk to me), you can ask to be notified by Amazon so you're first in the door when its doors finally open.

Until then, think of all that meditation time you can make use of whilst waiting to bag your groceries. Perhaps queuing is actually good for us? No? OK, never mind, then — roll on, 2017.

Images: Giphy (2)