Admit it: those silly names labeling the countless OPI nail polishes you've picked up at the salon have made you chuckle more often than not. What surprises you more — the fact that it takes up to eight hours to name one or that one woman is responsible for creating all of those gorgeous shades? In an interview with BirchBox, OPI's Executive VP and Creative Director (and brilliant shade-creator) Suzi Weiss-Fischmann divulged the secrets behind the successful nail polish empire.
Weiss-Fischmann started OPI with her brother-in-law in the early '80s. But it wasn't always about nail polish — OPI actually started out as a dental supply company. But they shifted to nail polish formulas after meeting a chemist who helped them create a formula for acrylic nail polishes. "We put together a liquid and a powder, and an adhesive agent, and we put a rubber band around it. That’s where the idea for acrylic nails came from — we called it the 'rubber band special.'"
When they launched, OPI started out with 30 shades. Some of them are still in the line, including Coney Island Cotton Candy and Cajun Shrimp. Since then, Weiss-Fischmann has created every shade by herself and continues to do so 25 years later.