Whenever I'm craving a cross between a listening experience and a visit to an opium den, I turn to Lana Del Rey. When I need a gritty dose of the American West, the open road, and a reminder to get my tetanus shot, I watch the music video for "Ride." "Born to Die" reminds me that, in the scheme of things, it doesn't matter what I majored in, while "National Anthem" fulfills my dreams of a historical reenactment featuring a black JFK. This Monday, Del Rey will be adding "West Coast," the lead single from her upcoming album, Ultraviolence, to the growing list of her cultural and artistic contributions. I, for one, cannot wait.
Fans can tune in to BBC Radio 1 on Monday at 10:00 a.m. to hear "West Coast." Fearne Cotton will premiere the single on his show, and you can dance along while teasing your hair to new heights or cutting a fringe on your leather jacket. Del Rey, an aesthetic cross between Betty Draper and Katy Perry, will be playing at Coachella the Sunday before "West Coast" hits the radio waves, so a lucky number will be able to jam out with her before she outs her newest jam.
Del Rey, meanwhile, has been taking to Twitter and to the real, physical world to advertise her album, Ultraviolence. She wants it known that, yes, she worked with The Black Keys' Dan Auerbach, and that they had a rollicking good time in what appears to be a saloon or a glitzy hotel room. And as my father would shout, "It's Dan Auerbach and I!"
She also reveals the "West Coast" cover art, which, shockingly, features a coast. It is unclear as to whether this coast is East, West, North, South, Northeast, Southwest, South by Southwest, and so on, but there's at least a body of water behind her. This art has the color palette of my seventies-themed dream wedding. In addition, Del Rey nails the "beach hair" look, as well as the "my boyfriend could be drowning behind me, but these quaaludes are altering my priorities" look.
Finally, she reveals some of the lyrics of "West Coast" on a billboard.
It almost looks like she is smoking a cigarette with a pipe. Is that what the sayin' is? I propose a contest, starting now and ending on Monday at 9:59 a.m., predicting what that "sayin'" is. My top choices? "Snitches get snitches," "Got milk," and "I voted 'No' on Proposition 8 and am still feeling sanctimonious." Let's go, Twitter people! Fill in the blank, and you just might find yourself crowd surfing next to Lana Del Rey at Coachella. Let's hope your beehive lasts the night, even if your American Dream doesn't.