As a self-proclaimed makeup addict, I am the first to encourage/support/enable the purchasing of beauty products at any point in time. Here is the type of friendly “advice” I tend to give my friends while we’re browsing the aisles of Sephora together:
"Why yes, you absolutely need a 7th pink lipstick in your collection!"
"A bronzer with shimmer is COMPLETELY AND UTTERLY DIFFERENT than a matte bronzer."
"Limited edition?! Buy four."
I'm totally that little devil on your shoulder, but I’ve noticed how many people hesitate before taking the plunge and purchasing a new product. I get it — makeup is freaking expensive.
Have no fear, because here's where I swoop in and save the day! If you're not one to splurge on beauty products, but still need/want to update your makeup bag (and you absolutely need to — makeup expires, remember!), there is a way to go about it economically.
I've learned a few tips and tricks on ways to save in my years of beauty blogging and makeup hoarding, and the time has come to pass my wisdom along to you. Here’s how I’ve managed to acquire an expansive makeup collection without going broke:
1. Join a membership program
Image via WWD
Sephora’s Beauty Insider program allows you to accumulate points with each purchase you make in-store or online. There are three "levels":
- Beauty Insider. If you shop at Sephora at all, definitely sign up for this program. It's free and gives you points for every dollar you spend. You get a free gift on your birthday, free in-store beauty lessons, and access to other rewards and discounts throughout the year.
- VIB (Very Important Beauty Insider) Welcome to the big leagues. In order to qualify for this level, you need to spend $350 or more in a calendar year. Believe me when I tell you, this isn't hard to do. You get all the benefits of the Beauty Insider level, plus advanced access to sales (meaning you can snatch up those limited edition products first!), special gifts, and more.
- VIB Rouge You've spent $1k or more in a calendar year. You are basically a makeup artist, a beauty editor, or a psycho. Congrats! You now get all the perks of the previous two levels, plus free shipping on any online order. Not gonna lie, it's pretty sweet. Not that I would know.
Ulta has a similar program, and even CVS has something called the "Beauty Club" if you tend to shop for products in the drugstore more often. Do your research on the stores you frequent, and sign up for whatever bonus programs they have.
2. Blog sales
Tons of beauty bloggers will host “blog sales”, whether it’s on their actual blog or via Instagram. Here they will sell products they haven’t used. Beauty bloggers are almost always trying to get rid of things to make room for new products, so they discount the products pretty heavily. Something to note, though: I have seen people selling USED beauty products in blog sales (EW. EW.) so just make sure they specifically state the product is still new in the box or unused/untouched.
Try searching "beauty blog sale" in Google, or check out Bloglovin to subscribe to beauty blogs. You'll never miss a post so you'll always know when to pounce!
3. Ask for samples
If you’re in
the market for new makeup but feel unsure of what you want to spend your
hard-earned cash on, hit up a few beauty counters and ask for samples of
products that interest you. Sales associates are usually very generous with
sample requests. They would much rather you try a product and decide you
love it and come back and buy the full size rather than walk past the counter without checking out what their brand has to offer. A foundation sample will usually last me 5 days!
4. YouTube discount codes
This is a little insider secret: A TON of YouTube beauty gurus have partnerships with brands and have personal discount codes for their viewers to take advantage of. Next time you watch a beauty or hair tutorial, check out the description box below the video. They are usually chock-full of info about the products used/shown in the video, and very often mention discount codes for you to use.
5. Flash Sale Sites
Image via Gilt email
Images: WWD; Alexandra Kozinski; Gilt E-mail