As if she wasn't busy enough, Goop goddess/Oscar-winner/entrepreneur Gwyneth Paltrow is adding one more job to her long list of impressive projects: Creative director for a blow dry bar. Paltrow will be partnering with Blo Bar, she announced at a Silicon Valley tech conference on Tuesday.
Paltrow will not be the sole creative director — she is teaming up with her good friend and celebrity hairstylist David Babaii. This isn't the first time they've worked together. Last year, the two, along with fitness guru Tracey Anderson, created a private blowdry salon inside Anderson's Brentwood studio.
Blo Bar is set to open their 50th global location and looked to Paltrow and Babaii for help in “[directing] a new creative vision." Babaii expressed his excitement to People about teaming up with his longtime friend, saying, “I get to work with someone that’s been my dear friend and inspiration for so many years. How much better can it get? Gwyneth is so smart and cool and we work so well together."
Blo Bar's CEO Ari Yakobson is just as thrilled about his new team, releasing a statement that said, "I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company."
Paltrow isn't the first celeb to get into the blow dry business. In 2013, Rachel Zoe opened her first Dreamdry bar in Manhattan. Stay tuned to see how Paltrow and Babaii will help Blo set themselves apart from the already crowded blow dry salon scene.
