DVF Is Designing Google Glasses So Maybe They'll Be Less Unbearable Now
When you think of Google Glass the word fashionable may not be the first thing that comes to mind. Now that Diane von Furstenberg’s designing a line of sunglasses and prescription frames for Google that whole nerdy not-so-chic vibe could be a thing of the past. The unlikely pair has partnered to design a line of limited edition frames that will be sold on Net-a-Porter beginning on June 23. I know what you’re probably thinking and the answer is yes. This does indeed mean you can shop for Google glasses in the same place you have already been shopping for your designer clothing and accessories.
Up until recent months, Google Glass has been known as an extremely cool device in the technology world, but in the world of fashion has typically been deemed ugly. In January there were glimpses of the technology making efforts to appeal to fashion lovers and make the frames more wearable through a line of sunglasses and prescription frames that Google developed in partnership with VSP. But the real style breakthrough occurs this month with von Furstenberg’s line.
Google announced in March that it had partnered with Luxottica to produce a line of Ray-Ban and Oakley designed frames. Google and Luxottica's deal is still in place, but Fashionista.com reported this morning that von Furstenberg's team told them that the DVF | Made for Glass collection is being produced in collaboration with Marchon eyewear.
Although seeing the words DVF and Google Glass used in the same sentence may still seem a bit shocking, the collaboration isn’t a complete surprise since von Furstenberg was one of the first fashion designers to use the technology. During her Spring 2013 fashion show, von Furstenberg sent models down the runway wearing the Google glass frames to allow the audience to get an inside look at what was happening backstage.
Now that von Furstenberg is not just promoting the frames but designing them too, the line will include pink prescription frames and sunglasses with an '80s throwback feel. Google glasses with style points and a DVF logo is something I can certainly get on board with.