Tory Burch For Fitbit Launches, Finally Makes Wearable Tech Stylish — For Real This Time
If you haven't already jumped on the wearable tech wagon, now might be the time to do so. Since Tory Burch and Fitbit released news about their collaboration at CES 2014 earlier this year, fitness-focused fashionistas have been waiting for the arrival of what they hoped to be a solution to the not-so-stylish fitness trackers. The Tory Burch for Fitbit collection is available to shop today, and boy, the wait was totally worth it, ladies.
The collection includes two styles of bracelets and a necklace pendant, all of which are obviously enabled to fit the Fitbit tracker. Last January, the collaborators teased designs for the metal-hinged bracelet and fret pendant necklace and they both turned out even more fabulous than what I had imagined. Made of solid brass, the design is based on their signature, open-fretwork design. The bracelet has an easy-access latch on the back so it'll stay secure (even when you're doing all those jump squats). They also assure users that their pendant necklace will stay in place, too, with its thin link chain and back latch.
Both the brass hinged bracelet and fret pendant will cost you — they are available for pre-order for $195 and $175 respectively. But for those who are looking for a more affordable option, Burch's pink and navy silicone bracelet design is just as cute. They've taken the original Fitbit silicone bracelet and covered it with Tory Burch's signature printed patterns. These are available to buy now for $38.
Of course, none of these accessories come with a Fitbit tracker. So, if you don't have one of those, you'll have to purchase one for $99.95. To shop the entire collection, click here.