Blake Lively's Preserve Lifestyle Site Vs. Gwyneth Paltrow's Goop: How Do The Sites Compare?

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I gotta be honest, I am still entirely baffled by the fact that Gwyneth Paltrow decided to name her shiny wealthy pretty people lifestyle site Goop. Goop, of all things, really? Was moist taken. But I digress, because now Goop's got more company: Blake Lively's Preserve has launched. So how does it stack up? How goopy is it, and how many cleanses and $200 capris will the world get out of this?

The former Serena Van Der Woodsen has spent the past two years of her life building Preserve. Vogue's Jonathan Van Meter really described Lively's alleged intentions best:

So does she? That might be soon to tell — it's not wise to write a website off on its first day.

But let's explore Preserve together. Alongside Goop.We are greeted to both with pleas for subscriptions:

Goop's touting some news from the Hamptons:

While Preserve's going for elsewhere in the country:

And they've both got opinions on cleanliness, health, and wellness:

But whereas Goop seems to traffic in the WASPiest of milieus — all wealthy Manhattanite...

Preserve seems to live more in a Brooklyn-type place artisans and all:

The difference seems to be macrobiotic lobster versus, like, drinking kombucha out of mason jars. They're not worlds entirely divorced from each other — in fact, they'll probably share an audience — but it might just be fascinating to see how this new one shakes out.

Images: Goop; Preserve