Entertainment
Kanye's Auto-Tuned Ode to Kim Isn't "Awesome"
On Monday, a new Kanye West song was featured on the Keeping Up With the Kardashians Season 9 finale, and it sounds...interesting. During the brief clip of the song, which we'll just refer to as "Awesome" from here on out, West sings about how totally and completely awesome his wife, Kim Kardashian, is. How sweet! The chorus goes:
'Cause baby you're awesome
Don't let nobody bring you down
You're so awesome
Well, it's certainly not the most creative thing I've ever heard, but it's definitely a step up from his offensive Future collaboration, "I Won"! However, I'm not completely sold on West's vocals on the track, which are absolutely drenched in robotic auto-tune. We're talking "Love Lockdown" levels of auto-tune. Actually, we're talking T-Pain levels of auto-tune. Yeah, "Awesome" sounds kind of dated.
In July, West spoke to GQ about his new music, and while he said that his new album is "most likely" coming in September, he has yet to put out a lead single (though a recording of an alleged new song called "All Day" hit the Internet in August). West also discussed the possibility of releasing an album that's a little "more pop" than his last effort, Yeezus — something more along the lines of Graduation or My Beautiful Dark Twisted Fantasy.
When I first read the interview, this sounded like a great idea to me. After all, I miss hearing West on top 40 radio! But while "Awesome's" crossover appeal is infinitely greater than something like "Black Skinhead," for instance, it still seems very "been there, done that" for West, an artist who's known for pushing the envelope and frequently re-inventing his sound. Isn't a cheesy, auto-tuned pop song like "Awesome" kind of beneath him at this point?
However, it's important to keep in mind that we have no idea when West recorded "Awesome." It could be an old track or even a track that's not intended for his new album. Whatever the story is behind "Awesome," I hope that West will release a proper lead single soon so that fans can get an idea of what to expect from his new material. It shouldn't be too long now.
Check out "Awesome" via Vulture below.