When 'Guardians Of the Galaxy' Wins the Box Office & Elvis Musical Drama 'The Identical' Bombs, No One Really Wins
We are currently in the box office doldrums. Oh Labor Day, why must you be so cruel? In the complete opposite of a twist, Guardians Of the Galaxy 's amongst the few films having a good time at the box office this week. The Identical, though? That Elvis musical drama featuring Ashley Judd that no one's heard of? Yeah, that one ain't doing so hot. Overall, this was the year's "quietest box office weekend."
Guardians Of the Galaxy's continuing its campaign as the Frozen of the summer months by taking the top spot again this week. For those keeping count at home, that earned $10.2 million this weekend, contributing to its $294.6 million gross overall.
So how'd Elvis do? Not great, kids. Not great. In fact, less than $2 million great: The Identical only brought in $1.9 million. That's almost as bad as last year's worst opening, the Benedict Cumberbatch-starring Fifth Estate , which opened to $1.7 million. But really, according to The Hollywood Reporter it's (mostly) the time of year to blame, though this year was worse than most:
Everyone's all summered-out, it would seem. All that's left to do is ride out the fallout from the summer box office season and wait until the award contenders start with their bombardment.
And really, is it any surprise that The Identical bombed? This is how Variety describes the premise:
What.Image: Freestyle Releasing