In case you weren't excited enough for fashion week already, AllSaints will be making its New York Fashion Week debut this September, holding a presentation on September 8 and 9.
It's a brand-changing move for the label, who has been quietly expanded their presence over the past year with the launch of AllSaints Film, a film production company. Presenting at NYFW will provide a great deal of exposure for AllSaints. It will also help make editors and buyers who were previously unaware about the brand more knowledgeable. Press and buyers will have the opportunity to arrange one-on-one with AllSaints chief creative director Wil Beedle, who will explain how the brand plans to integrate fashion and digital in an interesting and imaginative way.