Fashion

Meet Sergio the Shoe Hunter, Outnet's Roving London Fashion Week Reporter

World, meet Sergio. He is not your ordinary Dachshund. Sure, he looks like one, but behind those big brown eyes and that sausage-like body is one of the fashion world's biggest shoe critics. This adorable pup was enlisted by The Outnet to cover the grounds (literally) and see the latest footwear trends to sweep London Fashion Week. While it was a lot of hard work for the four-legged reporter, there was also lot of wining and dining involved — take one peek at The Outnet's Instagram and you'll see Sergio posing with Eva Chen, snuggling with his supermodel friends backstage and exchanging eskimo kisses with Glamour UK's EIC Jo Elvin. If there's one lesson to be learned from Sergio, it's that if you work hard, you can certainly play hard, too.

I think I can speak for the masses when I say I hope that this isn't the end for Sergio's budding fashion career. Although he was only billed to cover LFW, it seems like this Dachshund has an eye and nose for style. Until then, here are Sergio's best snaps from London Fashion Week.

DOGGIE DIVA

Sergio only goes to a show if he’s seated in the front row.

Image: TheOutnet/Instagram

SERGIO'S SEAL OF APPROVAL

Sergio gives mules the A-OK!

Image: TheOutnet/Instagram

DOGGIE DISTRACTION

Sergio got a little distracted by these nude patent Valentinos. I mean, who wouldn’t?

Image: TheOutnet/Instagram

FASHIONISTAS WHO LUNCH

There’s always time for lunch with the girls.

Image: TheOutnet/Instagram

JIMMY CHOO PLEASE?

Sergio gives these Jimmy Choo loafers a close inspection.

Image: TheOutnet/Instagram

BISOUS BISOUS

When Sergio asks Glamour UK’s EIC for some style advice, I’m guessing she tells him he’s flawless and gives him a kiss instead.

Image: TheOutnet/Instagram

WOOFMANCE

There were many moments when Sergio nearly whisked away by beautiful women, but alas, the fashion shows went on. And work had to be done.

Image: TheOutnet/Instagram

SHOE HUNTER

“Excuse me ladies — where did everyone get their shoes?”

Image: TheOutnet/Instagram

LUCKY GUY

Sergio considered meeting Eva Chen the highlight of London Fashion Week! Too cute.

Image: TheOutnet/Instagram

ALEXANDER WANG FOR LIFE

Sergio just had to get a photo with these Alexander Wang sandals! Oh, and his new friend, too.

Image: TheOutnet/Instagram

DOUBLE DUTY

This was moments before Sergio decided not to walk the runway for Nasir Mazhar.

Image: TheOutnet/Instagram

JELLY BELLY

Jelly shoes? IN!

Image: TheOutnet/Instagram

GO PRO TIME

Instead of strapping himself with a Canon DSLR like everyone else, Sergio decided to use a Go Pro. So savvy of him.

Image: TheOutnet/Instagram

DAPPER DOG

“Does my bowtie look straight to you?”

Image: TheOutnet/Instagram

RUFF LIFE

Someone had a good time at LFW! To see more photos of Sergio’s coverage and to watch all of his videos, click here.

Image: TheOutnet/Instagram

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