Who stole the cookie from the cookie jar? No one; because it's locked. Technologied! Kitchen Safe is the invention of Ryan Tseng and David Krippendorf (plus Ryan's brother, Nick) and it's designed to lock away tempting foods until the time you've previously deemed yourself allowed to eat them. Maybe that means no carbs after 4 p.m., or maybe it means having one Thin Mint at a time instead of a sleeve per visit to the cupboard come Girl Scout cookie season, but, at its core, Kitchen Safe is a tool to aid self-control and will power.
Kitchen Safe got its start on Kickstarter, far surpassing its $30,000 goal with 779 backers coughing up $41,991. With that, Ryan, David, and Nick got to work producing Kitchen Safe and expanding their product. Because, while Kitchen Safe was created with dietary will power in mind, it has quite a few other uses — most notably, locking up technology. I don't have a huge problem with nutritional self-control, but, as a pretty frequent babysitter, I know that "screen time" is a big issue with kids (and adults). Putting away the iPad until you've spent an hour reading — no exceptions — or not having the video game controllers available right when a youngster arrives home from school seems just as important a use for Kitchen Safe as the more obvious, kitchen-y uses.
Perhaps that's why Kitchen Safe seems to making waves larger than just your average cookie jar with a clock on it...
Reception Off Shark Tank
Kitchen Safe's Kickstarter campaign was successfully funded in June of 2013, and since then, it's gained the attention of Time, USA Today, Men's Health, Today, and more.
Kitchen Safe seems a great idea for those who struggle with food control. Of its ability to keep Al Roker away from cookies for a few hours, though, Roker says, "this is how you know you have too much money." Generally, when the conversation turns to technology, however, potential consumers see a much more unique functionality to the Kitchen Safe.
Reception on Shark Tank
With a smart gadget and an impressive amount of press, David, Ryan and Nick seem like great entrepreneurs: strong engineers with savvy marketing and business skills. It's their price point and growth potential that could hold them back and that is likely to draw immediate scoffs out of Sharks who are more quick to judge. (I'm looking at you Mr. Wonderful.) The Sharks will likely have some issues with just how large they would be able to scale this product. With no kids, and no real problem with food control, I'm not in the key demographic for Kitchen Safe. That means they could potentially have a limited market. But if Kitchen Safe can expand to keeping me off Twitter and Tumblr while I'm supposed to be writing, then I would be first in their digital customer line — because that is modern day willpower.
Where is Kitchen Safe now?
Luckily, it seems like the minds behind Kitchen Safe won't just be resting on their kitchen laurels. Their website states that they think big, and the end goal is to "help hundreds of millions of people achieve their goals by providing them with the knowledge and the tools that will help them utilize and improve their own will-power and self-control." That sounds like a mission that someone like Lori Greiner might be able to get behind. Hopefully, after Friday's show, Kitchen Safe might be able to add QVC to their sales deck. As of now, you can buy the Kitchen Safe in a variety of colors directly from the Kitchen Safe website at $49 apiece, or $98 for three.
Image: Kitchen Safe/Facebook