H&M's Lady Gaga and Tony Bennett Campaign Is As Perfectly Glamourous As We'd Hoped
With the Holiday Season practically around the corner, it seems fashion brands are now trying to outdo each other, competing for the best Christmas campaigns to get everyone in cheerful spirits. Topshop's holiday promo snagged top supermodel Cara Delevingne, of course, producing super-fun and quirky ads. As a fierce competitor in the fashion game, H&M collaborated with Lady Gaga, Tony Bennett, and Joan Smalls in a holiday campaign video that will leave you longing for snow, presents, and, of course, winter fashion.
Lady Gaga and 17-time Grammy Award winner Tony Bennett, joined forces to create an album of classics titled Cheek to Cheek, which serves as the soundtrack for the promo video. Along with the musical stylings of "It Don't Mean A Thing," the campaign features supermodels Joan Smalls and Sasha Pivovarova gallivanting about in tons of white, sparkle, and fur — all stunning pieces designed by H&M. Gorgeous luxe-like silhouettes for more than affordable prices? Yes please!
The video embodies a real life winter wonderland, oozing with diamonds, confetti, and of course a sea of crisp white. If that isn't enough to get you in the holiday spirit, perhaps Gaga's insanely over-sized wig will (really, it's pretty awesome).
Check out the video below.