'Breaking Bad' Can Thank AMC's Promotional Push for Their Incredible Ratings

Breaking Bad aired one of its craziest episodes to date last night, so it's pretty fitting that it managed to garner amazing ratings too: According to Vulturelast night's episode of Breaking Bad, "Ozymandias," — which creator Vince Gilligan previously named his "favorite episode ever" of the series — pulled in the show's highest ratings ever, with 6.4 million people tuning in to watch Walt's empire crumble around him

To give those numbers come context: The show's most recent premiere, the half-season premiere of Season 5, was watched by 5.9 million viewers, and the Season 5 premiere last year was watched by 2.93 million. So, basically, this jump is HUGE, and likely thanks in part to the major promotion that AMC doled out for the last few episodes ahead of the premiere.

Amongst adults under 50 — the most advertiser-coveted demographic — last night's episode of the series pulled in an impressive 4.1 million viewers, which is a bigger audience than anything else that aired on TV last night (with the exception of football). 

It seems likely that these numbers will just continue to rise, too, as there are only two episodes left in the series, and no one wants to be THAT PERSON who's left out of the major water cooler conversations Monday morning about what Walt Jr. had for breakfast. Don't be that person.

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