5 Surprising Things We Learned About Our 2014 Shopping Habits
If you're an avid shopper or a follower of fashion trends, I probably don't need to tell you how 2014 was the year of Mansur Gavriel's bucket bag or that most of you did your weekend online purchases from your phones. But in case you needed a calculated report of your shopping habits from the year, Lyst has gone ahead and compiled it for you. If you're not familiar with Lyst, they're that popular online fashion marketplace that garnered over 35 million consumer visits this year alone. With all those shoppers, what did they decide to do? Lyst created a detailed infographic featuring all the data they collected about how their shoppers spent their money in 2014.
There are a lot expected finds, like everyone still wants to wear their Boyfriend jeans and that the mini skirt trend is back in full effect. But there are also a handful of discoveries that were somewhat unexpected, like Saint Laurent and Valentino sold more than Isabel Marant and Tory Burch (must've been a lucrative year for everyone!). Here are five more surprising things I learned about our shopping habits from Lyst's thorough consumer investigation.
1. Animal Prints Sold More Than Floral Prints
Although both florals and leopard print are timeless classics that never go out of style, it seems many more shoppers opted for the sexier, wilder fabric this year. According to Lyst, 14,000 more shoppers bought animal print than floral print this year.
2. Black and Blue Were Big Colors for 2014, While Red Was Not
Black was the most popular color of the year (followed by grey and white). You can thank normcore for that. Blue was the most popular color for swimwear. Surprisingly, red was the most returned color of 2014. Maybe people are saving their blush-tones for 2015. After all, it's the year of Marsala.
3. Online Purchases Made on a Monday Had the Highest Rate of Returns
No explanation was accompanied by this finding. My guess? Mondays make people sad. Sad people turn to online shopping for retail therapy, which can sometimes result in hasty purchases.
4. Wednesday was the most popular day for shopping in 2014
That stat doesn't just apply to the United States, either. That accounts for the entire world.
5. Nike Trumped Adidas
In 2014, Nike's Air Max sneakers ruled the streets over Adidas' Gazelles. I'm going to go ahead and make a bold prediction, however: next year, Adidas makes a huge comeback. Watch out, streets. Gazelles, Stan Smiths and Superstars are coming for you.
To check out the entire infographic, head over to Racked.