We Asked It: Will E-Cigs Ever Be Cool?
The e-cigarette industry is stepping up its efforts to convince you that their product is healthy, sexy, and cool. Whether it's because of revamped advertising campaigns, indoor smoking bans, or increasing awareness of the health risks of tobacco, the e-cigarette trend seems to be catching on. E-cig sales are projected to double this year, reaching $1 billion. So we hit the street to let the fine people of Williamsburg judge: Are e-cigarettes cool now?