'The Founder' Will Bring McDonald's to the Big Screen & I'm Left Wondering How This Hasn't Happened Already
One day all origin stories will get the Social Network treatment. But first we've gotta get to the big ones. Next up, McDonald's origin story is likely being tackled by John Lee Hancock, director of The Blind Side. What's most surprising about this is that we haven't already gotten a major motion picture about how McDonald's became the behemoth it's long been.
According to The Hollywood Reporter, Hancock, who also directed Snow White and the Huntsman and Saving Mr. Banks, is in negotiations to direct the movie The Founder, which is — you guessed it — the story of the founding of McDonald's. From THR:
The Founder is a drama that tells the true story how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a bugger operation in 1950s Southern California. Kroc was impressed by the brothers’s speedy system of making the food and saw franchise potential. He maneuvered himself in a position to be able to pull the company from the brothers and create a billion dollar empire.
This seems slightly un-timely, as McDonald's is currently having its ubiquity in the United States threatened by the sheer power of Chipotle. Still, its current state doesn't take away the fact that it was a revolutionary step in the American economy — albeit one that came with a lot of discount consequences.