What Are the 'People Magazine Awards'? Hopefully the New Awards Show Outlasts These Others

It's that time of year again — no, not just Christmas, Hanukkah, and the season to break out heavy winter coats. It's Hollywood awards season and the movie buzz must go on until the Academy Awards in 2015. So of course, now would be the time to debut a brand new awards show on the scene, which NBC is doing with the People Magazine Awards on Thursday night. The peacock network describes it as "a star-studded event special and snapshot of the year in pop culture."

The new ceremony is a co-production of NBC and Dick Clark Productions and promises performances by pretty much everyone from the network's vocal competition hit The Voice — Maroon 5 (with frontman Adam Levine), Gwen Stefani, and Pharrell Williams. Jennifer Aniston, Kevin Hart, Kate Hudson, Michael Keaton, and Jennifer Lopez are also set to make appearances at this brand new event, being held at the Beverly Hilton Hotel in Los Angeles. But will this untested award show go the distance and become a big accolade like the Golden Globes and the Grammys? Not all awards shows have what it takes to make it past a few broadcasts, and here are some that the People Magazine Awards must be hoping to outlast. 

TV Guide Awards

Remember when TV Guide was just a magazine? I remember waiting for it with baited breath to receive all throughout my childhood and teens. I even received it under my own name at 13 to really broadcast my TV nerdity to the whole neighborhood. Now it's also a network and website, and it was even more exciting for those of us TV Guide fanatics when the magazine debuted its own awards show in 1999.

Except that it was kinda lame and very similar to the People's Choice Awards. By 2001, the awards show ceased to exist, but of course TV Guide has lasted as a network and magazine. 

Soap Opera Digest Awards

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Soap operas used to be a huge thing — not just online, but on TV. So not only did the daytime sudsers have the Daytime Emmys to win, but the Soap Opera Digest Awards. Soap Opera Digest is, yes, that cute little magazine you see on the rack by the cashier at the supermarket. According to American Media Inc., in 2014 its print audience was over 3 million people

The Soap Opera Digest Awards were founded in 1984 and were slowly phased off TV in the aughts. By 2005, the awards were only given through the print magazine, which clearly still has a huge following.

My VH1 Music Awards

MTV has all those awards shows — why not us too? said sister music channel VH1, apparently. And thus the My VH1 Music Awards were born in 2000 — and then quickly died in 2001. Winners were chosen by votes through VH1.com, but unfortunately no one voted for the show itself.

Images: Paul Drinkwater/NBC; Getty Images (2)

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