Target's high-low collaborations get better and better with each announcement. Fresh off the Joseph Altuzarra partnership and their holiday range with TOM's, Target and Lilly Pulitzer are linking up for a truly blockbuster, 250-piece collection. The range will be limited edition and feature clothing for women and girls; home goods; beach accessories; outdoor entertaining accessories; travel items; and cosmetics. So, when I say it's everything, I mean it. There will be tons and tons of offerings and something for everyone. Really.
Lilly Pulitzer is known for its bright prints and colorful patterns, so expect to see lots of that when browsing aisles at the big red bullseye.
If you aren't familiar with the brand's history, it's actually a supremely compelling origin story and is the perfect confluence of fashion and function. Lilly McKim Pulitzer was an actual person —a Palm Beach socialite and style queen. She founded the line in 1959. Her husband Peter owned orange groves and she would make homemade juice, which she then sold at a stand on the tony Worth Avenue. Pulitzer didn't just make juice; she also created print shift dresses to wear since she was stylish and wanted to look lovely while she sold her juice. Image is everything, no?
But the prints of her frocks served another purpose. She sometimes spilled a bit throughout the day and the prints masked any juice spills. Genius, right?! Mrs. Pulitzer eventually sold her dresses at her stand as well, and even captured Jackie Kennedy's attention.
That's a modern resort wear success story and the brand is still going strong nearly 60 years later.
Here's everything else we know, plus some photos that were shared on social media at Tuesday night's collection launch.
1. The Collection Hits Target on April 19
It lands just in time for spring. Make a note now and start thinking about your shopping techniques.
2. There Will Be 15 Exclusive Prints
Lilly Pulitzer artists created 15 exclusive prints for this collaboration. Just think — the pieces might be vintage eventually, given the fact that they were created specifically for Target.
3. Target Specifically Wanted To Go Bright This Spring
Target was thinking brights all the way and wanted "to offer our guests a collection that embraced color, print and pattern in a bold, fresh way." How's that for coming off what's expected to be a cold winter?