Since the very inception of the highly anticipated second royal baby, the world has kept a close eye on the Duke and Duchess, specifically following the Duchess' superior pregnancy style. Middleton has firmly shaped herself as the ultimate fashion icon, having the power to induce Internet meltdowns and crash fashion brands' websites. Remember when she wore a dress from TopShop that then sold out in under an hour? Yeah, she has that effect on the public. Kate Middleton wore another ultra chic dress from a new maternity brand, and it has got everyone majorly freaking out again.
The look from London label Madderson entailed an elegant navy frock complete with long sleeves and tweed embroidered trimmings. The just-above-the-knee ensemble is the perfect and most elegant way to dress her growing baby bump, which she seems to have mastered by now. Madderson should be totally honored that the royal princess has chosen to slip into one of their designs — and I'm sure that they can expect a TON of web traffic and sales from it. Countless fashion brands owe their lives to Middleton, who single handedly put them on the map by wearing their designs in public. People just flock to her every whim; she can't help it.