Swiffer Ad Empowers Women...to Mop
You can mop it.
No, it's not 1950. It's Swiffer's universe, where an ad parodying Rosie the Riveter with a mop seems like a good way to market cleaning supplies to women. Way to get out there and help win the war, ladies. Now clean the damn kitchen, would you?
Personally, I love my Swiffer, and can even admit to enjoying the effect an occasional hardcore OCD cleaning sesh has on my biceps. That said, I could do without a cleaning company co-opting of an iconic feminist image and implying that my strength and empowerment comes from better cleaning tools.
Swiffer responded to complaints about the ad Monday:
Let's hope they just take it down, rather than, say, adding a copy of The Feminine Mystique to her other hand.
For more entertainment, and to see just how far we've come, check out some old sexist ads here.