One of my favorite indie lip beauty brands is about to be swimming with sharks. Balm Chicky Balm Balm, a '70s-inspired, kitschy cool lip balm range, is ready for prime time. Balm Chicky Balm Balm will be featured on Shark Tank on February 3. So, why is this particular balm getting such a major spotlight — and during sweeps season, no less? Well, the brand's balms, which have been sold at Ricky's, are actually shareable. Normally, I don't share my lip balm with my friends — unless it's a dude and I am going to make out with him, but that's a whole other scenario — because that's just... gross. I joke that I don't want cooties, but in really, swapping balm is unsanitary and germ-y.
Balm Chicky Balm Balm recognizes the struggle between wanting to share with your pals and definitely not wanting to catch their winter flu. So, they designed their sticks with a "Friend End" made specifically for your mooching bestie.
The "you" end uncaps, while the "Friend End" is a flip-top on the opposite end. So it's like an extra pot of guest balm for anyone who asks you to come to the aid of their chapped lips. As a beauty writer, I seriously get asked to lend out my balm all the freakin' time. Now I can be generous while maintaining the highest levels of hygiene.
The tubes are fat and the robustness allows you to cover all the area of your lips. Even better, the product is all-natural.
The brand has a lot more personality than you usually see from balms. I must admit I love the porno chic name, the punned monikers of the flavors, and the babes who represent them on the tubes. It's all very comic book-like, which I always nerd out over when it comes to the beauty industry.
The flavors are unique and quite anti-balm, too. No boring cherry or snoozy vanilla here.
Wild Mountain Honey is mega moisturizing, while Juicy Melons is just sweet enough.
Hot Chocolate Love tastes like cocoa sans the calories and adds just a little bit of pigment.
Sweet Baby Ginger is tingly and spicy, also adding just hint of pigment and shine.
Huge Cucumber & Mint... oh, the Balm Chicky girls are so after my heart. The puns are cute and all but that wouldn't matter if the product sucked — but it doesn't! My chapped lips dig these balms as much as I do.
Brand creators Liz Moskow and Abby Schwalb are stoked to be able to present their genius product on Shark Tank. "Pitching to the Sharks was a surreal, once in a lifetime experience," said Moskow. "ABC receives thousands of applications each season so being selected and then aired reinforced to us that we indeed have something special with Balm Chicky Balm Balm."
I am already firmly convinced of that fact. Will Balm Chicky Balm Balm be able to swim with the Sharks and survive or will it be chum? Tune in at 8PM ET on Tuesday, February 3 and find out.
(Oh, and shop the Balm Chicky store beforehand if you are so inclined.)
Images: Courtesy Balm Chicky Balm Balm