Gigi Hadid is Seafolly's New Face, and She Makes Us Want To Get To A Beach Pronto

As if this cold weather wasn't upsetting me enough, my main girl Gigi Hadid had to go and give me another reason to want out of the arctic. The model has been announced as the new face of sporty chic Australian swimwear brand Seafolly, and these campaign pictures are making me seriously envious, both of her incredibly toned figure and that beach.

Like any other good #Instagirl, Gigi let her adoring fans (including yours truly) in on the new campaign via Instagram this morning, posting a video of all the photos put together. And I have to say, I'm kind of obsessed with the swimwear itself, too. That high-neckline black and white geometric bikini top is to die for. Oh, and she's totally inspiring me here to work a body chain the next time I wear a swimsuit.

The campaign images show that the line isn't just for laying around on the sand, either (although that works, too) — the shoot has a very active vibe, which is one of the things I love about Gigi. It's not about looking skinny, it's about being fit. These campaign images may serve as my new body-positive fitspiration, because Gigi looks like she can hold her own against some strong waves here.

Images: Instagram/@GigiHadid; Twitter/@MTVStyle_AU