Moms Create Princess Awesome, An Incredible and Adorable Girls Clothing Line That Goes Against Gender Stereotypes
Did you know that little girls who love princesses and ballerinas can also love dinosaurs and aliens? Of course you did. Everyone does. And yet, the marketplace is still void of dresses that aren't solely colored pink and purple and covered in flowers and tiaras. That is, until now. Rebecca Melsky and Eva St. Clair launched their own stereotype-bending clothing line for their daughters called Princess Awesome, and it includes a collection of blue and green dresses with dinosaurs, pirate ships, math symbols and robots.
It all started when Melsky and St. Clair tried to find their daughters clothing that had robots and spaceships on it, because, yes, those were things they were interested in. That's when they realized that nothing like that existed and that they weren't the only ones who wanted it. "A lot of girls want to wear both ‘girly’ things and ‘dinosaur-y’ or ‘math-y’ things, and a lot of parents want to be able to buy their daughters clothes that are both ‘girly’ and support interests beyond kittens and flowers," Melsky told KRMG. And thus, Princess Awesome was born.
Princess Awesome's Facebook page describes what they're all about best: "We're not sure who decided that girls have to choose between spaceships and ribbons, sparkles and science. We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her." Preach!
Over the last year, they've continuously sold out of their homemade dresses on their site, which prompted them to launch a $35,000 Kickstarter fund on February 3. In just three days, Princess Awesome met their goal and became the highest-funded children's clothing project on Kickstarter. As of yesterday morning, they had nearly doubled their goal. Although they are currently sold out of their dresses, the duo plans on reopening their online store this summer.
Here are some of their adorable and brilliant designs below:
Images: Princess-Awesome/Facebook (4)