Belif Arrives At Sephora, Proving The Korean Beauty Takeover Continues

Apparently I’ve been living under a rock this whole time. The reason? There is a growing trend of people using Korean beauty products worldwide, and I have yet to buy one product to include in my skincare routine. But now that Sephora is selling Korea’s top beauty brand Belif, I’m ready to say goodbye to all my skin care products in exchange for one of their bottles of pore happiness. So this is how I can allegedly keep my skin moisturized for up to 26 hours (that is longer than a full day, folks). Amazing? Amazing.

Sephora carries several of Belif’s products, including the brand’s most popular miracle worker, which comes in two different types: the True Cream Moisturizing Bomb ($38), which is used for those who need reparative healing, and the True Cream Aqua Bomb ($38), a gel-based product that is better suited for oily/combination skin like mine. 

The key to these products are the ingredients that Belif uses. The comfrey leaf, an herb to help skin lock in moisture, is used in the True Cream, while the Aqua Bomb uses lady’s mantle. Fun fact: Belif says that lady’s mantle was even used in Medieval times to help keep skin moisturized and clear. Fancy, huh? I’m pretty much convinced to never use anything other than Korean beauty products ever again.

The key to these products are the ingredients that Belif uses. The comfrey leaf, an herb to help skin lock in moisture, is used in the True Cream, while the Aqua Bomb uses lady’s mantle. Fun fact: Belif says that lady’s mantle was even used in Medieval times to help keep skin moisturized and clear. Fancy, huh? I’m pretty much convinced to never use anything other than Korean beauty products ever again.

Whatever ingredients that Korean beauty (aka K beauty) products include, it seems to be attracting makeup aficionados everywhere. Refinery29’s beauty director Megan McIntyre explains to Fortune, "There has been a cumulative interest in Korean beauty and it all started with the BB cream." Ah yes, the BB cream and how it does such wonders. McIntyre continues "Once American women caught on to BB creams, they started becoming curious about other Korean beauty products."

Christine Chang, co-founder of Glowrecipe.com, believes it has to do with speed and efficiency. Chang told Fortune, "Korean companies are churning out innovative products at an unprecedented rate, and it’s powered by consumers willing to do anything for good skin."

Now that Sephora has included Belif in their stores and have made the item available to purchase, I can’t wait to see if any other Korean beauty products will be added to their inventory. I mean, with the world’s obsession with keeping their skin looking forever youthful, I don’t think this Korean beauty product craze will be going anywhere anytime soon. And I’m totally OK with that, as long as I can get my hands on them. ASAP.

Image: Sephora.com

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