You already love using Instagram to ogle perfectly curated lunch spreads and post selfies of your good hair days, but now you can also use the photo-sharing app to improve your wardrobe – or purge it. Shopping accounts use hashtags like #ShopMyCloset or #InstaSale to sell their wares, from designer shoes that are a size too small to last season’s sundresses for bargain prices. You’ll find community-based accounts with an individual moderator that accepts submissions (provided that your items fit a certain aesthetic), as well as individual “shop my closet”-style accounts run by an individual user just like you.
The popular account @Noihsaf_Bazaar describes itself as “A community of friends selling quality goods.” It maintains a very specific aesthetic and a core selection of high-end or indie brands like Ace & Jig, Rachel Comey, and Steven Alan. If you’ve ever purchased a non-returnable dress online only to have it not fit once it arrives, these types of accounts are for you. Many of their users are able to sell their never-worn clothing, shoes and accessories for almost as much as the purchase price.
These Instagram shopping accounts usually use PayPal to take care of the exchange of money. Users simply post a description of the item in the caption section, then ask that interested buyers comment using their own email addresses for PayPal billing. Things often turn into a sort of online auction, with commenters outbidding each other or racing to be the first one to bid. With a simple PayPal invoice and the small cost of shipping, buyers will receive their new-to-you goods in just a few days time — all from browsing Instagram.
If this all sounds too good to be true, check out these great Instagram shopping sites and start bidding yourself.
With gently used (or even brand new) items from independent designers, sold-out items from high-end names and a devoted following of, well, followers, this poplar shopping account is one of the best. You can also submit your own items for consideration via email and they might end up on the account's page.
This well-known vintage boutique stocks one-of-a-kind items at Bloomingdales locations and popup shops around New York City, but if you don’t live in the Big Apple, you can shop their high quality clothes and accessories right from Instagram. Think retro pea coats, fur stoles, and quirky crew neck sweatshirts with sayings like “All Of Me Loves All Of Me.”
If you’re searching for unique home goods, this popular textile shop offers handmade pillows and the occasional Moroccan rug to its 12,000+ followers. Items move very quickly and are listed very sporadically, so you’ll have to move fast to get something you have your eye on.
If you’re looking for more modern brands, Bloom Designer Finds sells a great selection of gently worn clothing and accessory items that you can bid on. You’ll find J Brand jeans, Louis Vuitton bags and Anthropologie shirts for as low as $5.