'Women's Wear Daily' Print Edition Reverts To A Weekly, But Fear Not, WWD.com Will be Vamped Up
Just last year, we heard news that the incredible Cathy Horyn was stepping down from her position as the New York Times' chief fashion critic after holding the title for 15 years. There was no doubt that the world of fashion journalism would be the same without Horyn's in-depth pieces and sharp criticisms. And as the industry continues to change, one of it's leading beacons is following: Women's Wear Daily announced that it will follow a weekly format starting April 29.
WWD, which has long helmed fashion journalism since 1910, will focus on adding more in-depth editorial content on WWD.com. And to be clear—a move towards a weekly print edition does not mean dark days for Women's Wear. Quite the contrary, actually. According to their website, WWD will open new bureaus in China and Brazil, adding to their established offices in Paris, Tokyo, London, and Milan.
What's more, they'll be producing a Digital Daily edition that will feature their top stories of the day. Seems as if curated news is the trend, with the Skimm's daily news emails and Refinery29's "8 Things You Need to Know This AM."
And why is this change happening, exactly? WWD states, "To embrace the far-reaching demand for actionable intelligence and breaking news, we need to erase geographic boundaries and eliminate obstacles to timely distribution. Geographic bias is a thing of the past, at least in this industry." But in the midst of the change, WWD says its core values will always remain: "Get the story first. Be right. Be fair."
Subscribers will receive the weekly edition as well as the Daily Digital, which will be emailed daily. And as for WWD.com subscribers, the weekly edition will now be available as a PDF.
While a majority of readers see this change as the end of an era, others remain hopeful.
The last printed edition will be delivered on April 24, 2015.