La-Roche-Posay's 'Skinchecker' Campaign Bribes Us With Puppies To Check Our Skin For Signs of Cancer
When it comes to advertisements, the safe and solid rule is to just put a puppy in it.
Case in point: La Roche-Posay's 'Skinchecker' campaign features adorably speckled and spotted Dalmatian puppies. The purpose of the campaign is to encourage us all to "become a skin checker"—that is, frequently and throughly check our skin and the ones we love for irregular moles that may lead to skin cancer.
According to The Telegraph, a global study carried out by market research company Ipsos for the L'Oréal-owned brand suggests one in three of us are checking our moles just once a year. That's a scary statistic, considering 88 percent of us, globally, are fully aware of the risk of developing skin cancer.
La Roche’s new survey on skincare says only 12 percent of us take protective measures against damaging rays, even though 94 percent of us know sun exposure can be harmful or even fatal, according to Mirror.
The survey also found that 65 percent of people are better at checking on our family and friends’ health than our own. That means we all get by with a little help from our friends. By checking a friend or loved one for irregular moles, we may help them find something in time to get it removed or remedied.
The campaign makes you feel all the warm 'n' fuzzies for family, which is the exact reason we should be paying more attention to our loved ones' sun habits. If you're worried about a family member indoor tanning, slacking on sunscreen, or ignoring an irregular mole, speak up and offer a helping hand! And yes, that's exactly what we learned from watching a video of dalmatian puppies. Nicely done, La Roche-Posay. Nicely done.
Watch the video (read: cute puppies) below for yourself:
Images: La Roche-Posay