10 Fashion Brands That Reinvented Themselves for a Stylish Comeback
Don't call it a comeback. Actually, on second thought, do. These brands have risen out of the depths of irrelevance, overexposure, and fleeting fads to hold court once again.
Could you have imagined a few years ago that Juicy Couture would finally realize that the logo-emblazoned terrycloth tracksuit is not the way to every woman's heart, or that Birkenstocks were actually wearable outside the realm of patchouli-scented outdoor adventures? Now, these brands have reinvented themselves for the better, and here's how.
by Marisa Tom