On top of making music, designing fashion, and being a judge on The Voice UK, Rita Ora is now the face of Rimmel's new beauty campaign. As if she wasn't busy enough!
Incorporating tons of vibrant colors, including bright lipsticks and nail polishes, the 24-year-old pop star sported her signature platinum blonde hairdo in the photos promoting her new line with Rimmel.
Ora's latest beauty campaign showcases the brand's colorful new collection of eyeliners, lipsticks, and nail varnishes. And of course, because festival fashion and beauty is everything, Ora unveiled her own "festival-inspired range" called Rimmel: Colourfest Lip and Nail Collection.
The campaign was also inspired by Ora's music. The pop singer is known for her vibrant, catchy tunes and the playful, enigmatic fashion she wears when she takes the stage or steps out onto the street. As a result, the collection includes long-lasting lip glosses and high-shine polishes "in the rainbow hued colors that Rita loves."
Ora looks incredible in this campaign and so do the products in the collection. It's awesome to see artists express themselves through all sorts of verticals whether it's fashion, art, or music. Ora definitely knows what direction she's heading in and I can't wait to see what big things she does next, and also to get my hands on some of these nail polishes and lip glosses!