Home to Taylor Swift and country music, Nashville, Tenn. might soon be home to a thriving fashion metropolis. That’s right. The Nashville Fashion Alliance is seeking $100,000 in funding through Kickstarter to amp up its fashion program in the hopes of attracting more fashion brands to the city.
On its website, the Nashville Fashion Alliance is described as an “organized alliance of like-minded professionals dedicated to building a sustainable and globally recognized fashion industry through advocacy, economic development, resources and education.”
Nashville is already highly ranked in various fashion industry employment sectors, including apparel manufacturing, textile mills and leather manufacturing, according to the Bureau of Labor Statistics, so it doesn’t seem like it will be too difficult to attract more fashion brands to the area. Additionally, the NFA notes that music in fashion go hand in hand, so it only makes sense to increase the fashion connection in a city that is so well known for its music.
The Nashville Fashion Alliance plans on increasing the city’s appeal to fashion designers, stylists and companies alike by helping promote brands currently in the area, providing support and/or resources for fashion companies who need assistance and creating additional jobs in the industry.
The fifth annual Nashville Fashion Week kicks off this week, right before the Nashville Fashion Alliance’s Kickstarter campaign launches on April 16. It will be interesting to see if the Nashville Fashion Alliance, who currently has 150 participating brands, will be able to bring attention to the fashion industry in the area, with larger markets, like California garnering more big-name attention as of late.