H&M Summer 2015 Campaign Celebrates Modern Bohemia With Models Adriana Lima, Joan Smalls, & Doutzen Kroes
Fast fashion frontrunner H&M is going big — make that huge — for the Summer 2015 campaign. H&M Summer 2015 spots employ Adriana Lima and Joan Smalls, along with Natasha Poly and Doutzen Kroes. It almost feels a bit like a Victoria's Secret Angels campaign for a hot second, due to the spot-on casting. The brand has also enlisted EDM superstars Axwell /\Ingrosso, (two-thirds of Swedish House Mafia), to supply an exclusive song for the supermodel-starring commercial, which will debut on April 30.
So yeah, the retailer is aiming to make a summertime splash, the kind you get when you cannonball off a diving board into a pool — safely so, of course. The campaign boasts a Modern Bohemia theme, with tropical leaf prints, maxi skirts, and ruffled bikini tops. Essentially, you can dress like you live on an island or at the beach. These offerings are meant to capture the essence of summer: long, beachside days and fun, romantic nights.
Lima, Smalls, Poly, and Kroes appear in the upcoming commercial and double as action heroes with the singular goal of enjoying summer, in addition to looking beautiful in H&M threads.
A/\I were happy to contribute a track, since they are of Swedish origin, H&M is of Swedish origin, and it just made sense, with the pair saying, "It was amazing for us to work with H&M on this summer campaign with our new song, 'Sun Is Shining.' We’re always proud to work with Swedish brands, and with summer finally upon us, we can’t wait for everyone to hear one of the songs from our forthcoming album."
Now that we know how the Summer 2015 range is being promoted, let's look at some of the pieces from the upcoming collection, which are high fashion at a low price.