If it all goes her way, April 12, 2015, will mark a day in American history that the country's first female president announced the campaign that propelled her to the nation's highest office. But, well, not yet; I might be getting a little ahead of myself. Already the early frontrunner, Hillary Clinton's inclusive presidential campaign announcement video was perhaps the first of its kind in terms of the societal diversity it depicted.
Slightly more than two minutes long, the video features regular Americans regaling personal stories about what they are getting ready for. Ninety seconds in, Clinton makes an appearance, announcing her presidential bid. The video — featuring Hispanic brothers starting a business, an Asian woman on the job hunt, a gay couple planning their wedding, and a mother returning to work — highlights the issues that Clinton will focus on in her campaign. Her late appearance in the video also indicated that the campaign will be about the people, rather than just her, The New York Times reported.
But perhaps the video's most notable quality is that it is impressively representative of an increasingly diverse American population today, one in which Spanish has become one of the most widely spoken languages, same-sex marriage is legal (at least in many states), and interracial couples are the norm.
Jose Antonia Vargas, a leading Filipino-American activist, acclaimed journalist, and an undocumented immigrant himself, noted the inclusivity of Clinton's video as an interesting start to her campaign.
Clinton's intention to court the Hispanic vote is made clear in her campaign video. Her Spanish announcement tweet as well as the video's inclusion of Spanish — also possibly unprecedented in a presidential campaign video — lays the groundwork for her appealing to the country's growing Hispanic population, one that is steadily altering the nation's voting demographic.
While it remains uncertain who she will be up against in the Democratic presidential primary, the diversity showcased in her optimistic campaign video has possibly already propelled her far ahead of Republican contenders Ted Cruz and Rand Paul, as it surely made her more relatable to a large swath of the voting population than either men has attempted to since their announcements.