'Shark Tank's NeatCheeks Want To Help Parents

by Nicole Pomarico

Even if you were too young to remember having this thought, you probably had it at some point or another: "Man, I wish my parents used better tasting face wipes." Think about it. You get all messy eating something delicious like Goldfish crackers, because that's what toddlers do, and then here comes Mom or Dad with wet wipes that taste like chemicals. It's gross, so you cry, and that makes your parents mad, and by the time you get home, nobody's happy. There has to be a solution to this, right? Enter NeatCheeks, which will be featured on Shark Tank this week.

NeatCheeks (case of 4), $16, Amazon

So what are NeatCheeks exactly? They're face wipes in the traditional sense, except for one thing: They're flavored with Stevia so they'll taste sweet when they hit little mouths, and they're made of natural ingredients, like aloe and honeysuckle. Although I don't have kids yet and I'm not exactly the target market for this product, it sounds like a good idea to me. Wouldn't it make parents' lives easier if cleaning up their kids' faces didn't piss them off? I definitely think so.

Besides, the baby in this video seems to like it, especially when compared to a regular wipe. Heads up: Watching this will either make you so ready for kids or will serve as excellent birth control.

If you're already liking the sound of this and don't need to wait to hear their presentation on Shark Tank like the sharks do, I have good news. The wipes are already available on the NeatCheeks website, and come in travel packs as well as three, six, and 12 packs. The prices vary from $3.99 for the travel packs and up to $43 for a case of 12 packs. It's a little pricy, but if it keeps your kid happy while you're out? That kind of convenience is priceless. NeatCheeks are being sold in stores too, like Walgreens and various baby stores.

The only thing I think the sharks will be worried about? The price point, and the fact that some parents may not be willing to shell out extra cash for fancy face wipes when cheaper, more traditional ones (or a wet paper towel, for that matter) would work just as well. But for parents who are worried about putting chemicals on their baby's skin, or have the extra money to spend, it's definitely a solid product.

Image: Adam Rose/ABC