One major fashion house director is calling Kim Kardashian and Kayne West "a family for the new world" and I can't say I disagree. Olivier Rousteing, the creative director for Paris fashion house Balmain, is defending Kim K. and Kanye's fashion relevance and place in his new campaign saying they represent families of the future.
Kim and Kanye are often seen decked out in Balmain attire along with their entourage of brothers, sisters, and in-laws. French designer and creative director of Balmain, Olivier Rousteing, says when the couple heads out with their Balmain dressed crew, they look like a "fashion army."
Rousteing recruited the famous couple for his Army of Lover's campaign because, according to him, they are "among the most talked-about people" and embody the idea of a modern family, according to Daily Mail.
I agree. Kim and Kanye come together to comprise the first widely recognized, truly relevant mixed race couple in pop culture. Sure, there was singer Seal and model Heidi Klum, actor Robert Di Nero and his wife, Grace Hightower, and actor Michael Caine and his wife, Shakira (no, not that Shakira). Today we have Iggy and hoop star Nick Young, or singer Ariana Grande and rapper Big Sean. Still, none of those couples hold a red hot candle to Kim and Kanye, who are taking the fashion, tech, music, and beauty industry by storm. Basically, they're plotting world domination.
Thus, 29-year-old Rousteing admitted he was inspired to feature the couple in Balmain's spring/summer 2015 men's campaign.
Rousteing also felt inspired by their newly formed family. "When I was young, I never had a reference of a mixed-ethnicity couple," he said. "Today they are among the most talked-about people, and North is one of the most beautiful babies on the planet. They represent a family for the new world."
Although we've definitely seen mixed race couples in pop culture for decades, we have rarely seen them at the Kim-and-Kanye level. The percentages of mixed race marriages in the U.S. has climbed from 3.2 in 1980 to about 8.4 percent. With one in 12 families comprised of mixed races, it's fair to say Kim and Kanye definitely represent the new American normal.
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