SwiftKey, a keyboard app for iPhone and Android users, just released its Emoji Report. The report, compiled from their optional SwiftKey Cloud service, shows data on which emojis are the most popular in different countries. Yes, this means the Emoji Report is limited to however many SwiftKey users opted into SwiftKey Cloud, but just like a study, a small portion of emoji users can still be indicative of larger trends.
The report, based on data collected from October 2014 to January 2015, analyzed “language and language variants” from 60 emoji categories. So what does this group of users have to say about emojis? Well the first thing it tells us is that even among emoji users, the frequency of individual emoji use is pretty small. Emojis haven’t completely taken over and replaced all text conversation, and even if they did, there are over 800 emojis to choose from, so the percentages in the report represent how often each emoji is used out of all emoji usage.
The Emoji Report is about 18 pages long and pretty interesting. But here are some of the top findings from the report.
1. “Canadians score highest in emoji categories some may consider to be more American (money, raunchy, violent, sports).”
2. “French use four times as many heart emoji than other languages, and it’s the only language for which a ‘smiley’ is not #1."
3. “Australia’s emoji use characterizes it as the land of vice & indulgence."
Aussies are using "double the average amount of alcohol themed emoji, 65 percent more drug emoji than average, and leading for both junk food and holiday emoji.” I’ve never been to Australia and know very little about it, but this somehow sounds very accurate to me.
4. “Americans lead for a random assortment of emoji & categories, including skulls, birthday cake, fire, tech, LGBT, meat and female oriented emoji.”
5. "Canadians are twice as raunchy as all other languages, according to emoji."