This Brand Is Making Totally Customizable Lingerie

by Kali Borovic

Shopping online can be a frustrating experience, especially when it comes to lingerie. Having to choose between preset colors, patterns and sizes, the search can seem to go on and on without leading you to a definite purchase. Now, Brooklyn based lingerie brand Impish Lee has created customizable underwear, including the ability to pick your perfect, size, shape, and color in bras and panties.

The sister-owned lingerie brand has been previously sold on Etsy and Urban Outfitters with much success, and is now looking to crowdfund to become the top customizable intimate apparel line on the market. With the Kickstarter campaign launching on April 27, Impish Lee vows to give you lingerie and loungewear that you love, not just settling for what seems to fit.

With their 25 designs and over 50 fabrics, the hardest part of this shopping experience will be deciding not to buy them all. Each combination of comes comes in sizes ranging from 0 to 20 with bra sizes range from 30A to 40DDD, so there is truly something for every body. After a three year, five-star experience on Etsy, the Ventresca sisters are ready to give women everywhere a personal lingerie experience.

From sheer slips to printed panties, Impish Lee offers a variety of different looks to keep every body looking and feeling great. And with their entire line being made ethically in Brooklyn, New York, the line will keep the environment feeling just as great. Noelle Lee Ventresca, Impish Lee's CEO, said in a press statement that the design process cuts down on excess product and enables a more efficient company -something everyone can agree with.

The line ranges from sultry to retro with everything in between. Impish Lee's designs are not only affordable and the perfect fit, but support charity as well. The brand re-sells any returns and donates the profits to The Robin Hood Foundation, which provides services to low-income families. The foundation is the largest poverty poverty-fighting organization in New York and creates programs and schools for the city's poorest neighborhoods.

The line launches on April 27, so you still have some time to browse their estimated 27 trillion design options before you can even buy them. With customers an intricate part of the design process, the possibilities are truly endless and hold true to the brand's promise of reflecting not only individual style and tastes but fit as well.

Images: Impish Lee; Instagram