Fashion

Supermodels Strut H&M's Summer 2015 Stuff

April 30, 2015

Summer starts now, if you are paying attention to H&M. The brand is ushering in the season and its fast-fashion offerings for Summer 2015 with action and beauty via H&M's Summer 2015 commercial, which is stocked with supermodels. You've got glamazons like Adriana Lima, Doutzen Kroes, Joan Smalls, and Natashy Poly donning the discount retailer's signature bikinis and other basics, like crisp white frocks.

H&M never scrimps on quality models, with Beyoncé fronting a summer campaign a few years back, but the Swedish brand is upping the ante with this foursome. And H&M's Summer 2015 clothes are modern boho chic to the nth degree.

The heat is most definitely on... and it has nothing to do with the calendar or change of seasons.

Lima and co. serve as action heroes and secret agents of sorts in the nearly two-minute clip, which boasts the brand new beach BBQ anthem "Sun Is Shining" by Axwell / \ Ingrosso.

There's even a super amazing James Bond-like scene involving Lima. There's yoga, watersports, and beach strutting in a variety of colorful swimwear.

The last half of the spot is a lookbook come to life. Here's how the clothes look on actual bodies and in situations that can only be loosely described as "IRL," but are fabulous nonetheless. These are the best action moments.

1. Bathing Beauties

Mix and match bikinis! A ribbon-shaped swimsuit that is to-die-for, weird tanlines be damned! Seriously, is it summer yet? The ladies traded the runway for sand.

2. Beach Bodies

What I noticed here is that the tops support all different shapes and cup sizes. Whether you are full-chested or have a smaller cup, H&M has a variety of options. Meanwhile, Smalls and her crew splash and strut.