Summer starts now, if you are paying attention to H&M. The brand is ushering in the season and its fast-fashion offerings for Summer 2015 with action and beauty via H&M's Summer 2015 commercial, which is stocked with supermodels. You've got glamazons like Adriana Lima, Doutzen Kroes, Joan Smalls, and Natashy Poly donning the discount retailer's signature bikinis and other basics, like crisp white frocks.
H&M never scrimps on quality models, with Beyoncé fronting a summer campaign a few years back, but the Swedish brand is upping the ante with this foursome. And H&M's Summer 2015 clothes are modern boho chic to the nth degree.
The heat is most definitely on... and it has nothing to do with the calendar or change of seasons.
Lima and co. serve as action heroes and secret agents of sorts in the nearly two-minute clip, which boasts the brand new beach BBQ anthem "Sun Is Shining" by Axwell / \ Ingrosso.
There's even a super amazing James Bond-like scene involving Lima. There's yoga, watersports, and beach strutting in a variety of colorful swimwear.
The last half of the spot is a lookbook come to life. Here's how the clothes look on actual bodies and in situations that can only be loosely described as "IRL," but are fabulous nonetheless. These are the best action moments.
1. Bathing Beauties
Mix and match bikinis! A ribbon-shaped swimsuit that is to-die-for, weird tanlines be damned! Seriously, is it summer yet? The ladies traded the runway for sand.
2. Beach Bodies
What I noticed here is that the tops support all different shapes and cup sizes. Whether you are full-chested or have a smaller cup, H&M has a variety of options. Meanwhile, Smalls and her crew splash and strut.
3. Let's Pause For Adriana Lima's Bond Girl Moment
Check her out with that Bond Girl pose! Scorching.
4. Booty Call
How could we not note this bootyliciousness?
5. Blackout
What could be cooler than all black at the beach, where everyone else is bound to be sporting tons of color.
6. White Hot
Coachella is over, but festival season is not. Forget snow angels. They're beach angels! (And a few Victoria's Secret Angels!)
7. Watersports
Wanna ride sidecar with Adriana Lima?
8. Strike A Pose
Smalls rocked a major couture ensemble in a faux photo shoot.
9. Namaste
Yoga! Is their anything our superheroine-meets-supermodels don't do in this spot?
And now, watch the actual commercial.
Images: YouTube (10)
