London Pre-Collections Is The Latest Addition to Countless Fashion Weeks, As If There Weren't Already Enough
"You know what the world needs? Another fashion week," — said no one, ever. At least, so I thought. As much as I love the major fashion weeks, it feels like there's always one in motion, and now there's one more in the rotation of events. Starting this year, London Pre-Collections is on the schedule, adding to the already crazy style calendar.
Taking place across the pond from June 15 to 17, the event isn't technically a whole week, but it probably could be. According to the New York Times, there will be a centralized showroom to display collections as well as some scheduled presentations by Burberry, Roland Mouret, and Peter Pilotto. As, um, random at London Pre-Collections seems, those are some pretty big names, so I'm looking forward to seeing some of what they've come up with.
Then again, this fashion "week" isn't exactly for the people: “The aim is to help buyers, press and brands to coordinate London dates, rather than overcrowding a schedule or duplicating activity," Caroline Rush, the chief executive of the British Fashion Council, told the Times. She added that it would focus on "domestic women’s wear buyers, press and some European outreach."
Even though I'm a fashion week junkie, I feel like enough is enough, so it's kind of a relief to know that it's totally cool if I'm not completely tuned in to what's happening at London Pre-Collections. Because, seriously, who can keep up?