Reformation COO Launches Bikyni Swimwear Site, So You Can Mix And Match Your Swimsuits, Just In Time For Beach Season

Memorial Day is exactly one week from today, and that means the kickoff of beach season. But if you're still in need of some cute swimwear to add to your collection, then you might want to pay attention, because the former Reformation COO is launching Bikyni, a swimwear brand that will let you mix and match to your heart's content.

Jude Al-Khalil just launched Bikyni, the online swimwear site similar in concept to Warby Parker. Customers can mix and match their swimwear selections, with a consistent $95 price tag for a full suit. And most girls will agree — this is a perk not to be underestimated. There's nothing as irritating as finding a bikini top you like and wishing it came with a different bottom. But forking over the money for two suits to engineer the mix-match yourself is so not a practical option. By contrast, Bikyni lets the customer pick and choose as they please, offering numerous styles and patterns, including everything from sporty to sexy to classic, so all of your wants and needs will be accounted for. The swimsuits are both designed and produced in Los Angeles, and just launched on Monday.

Get shopping so you can ensure yourself a stylish beach season!

Images: Bikyni (3)