Target's Latest Collaboration Is Jewelry Heaven

If you adore avant-garde jewelry with glamour to spare, you're likely already acquainted with the work of Eddie Borgo, and those with budgetary limitations are in luck: Target has introduced a customizable Eddie Borgo collection for consumers watching their wallets — and every piece is under $49.99. Created on the fundamental principle that millennials adore personalized paraphernalia, Borgo's collection is the stylistic soul mate for anyone who detests mass-produced wares.

After fashioning his first eponymous jewelry collection in 2008, Borgo was met with an overwhelming demand for his innovative, geometric wares, eventually nabbing the CFDA Swarovski Award in 2011. Beloved for his iconic Pave Cone Bracelet and Inlaid Cube Bracelet, Borgo has changed the face of the jewelry industry by offering well-crafted, high quality pieces at a median price range, many of which fall between $100 and $350.

Now, Borgo is lending his keen eye for design to Target with accessories that can be personalized by each consumer. Bucket bags, totes, and backpacks are part of the collection's offerings, in addition to elaborate necklaces and chandelier earrings, each with a plethora of custom adornments in materials like howlite, hematite, cherrywood, jade gunmetal, and quartz. Vogue reports that in addition to the customizable element, Target will push Borgo's collection on social media via consumer photos and selfies.

It seems that both statement jewelry and elevated keychains are back in the cultural mainstream after years in retirement.

"When designing this collection, I was inspired by the idea of modernizing the 1960s and 1970s craft culture and empowering people to be creative. It’s been exciting to bring the spirit of this collection to life, and I can’t wait to see how Target’s guests make it their own,” Borgo stated in Target's press release.

If 2015 was already headed on a trip down reminiscence lane to the 1970s, Borgo's Target collection is giving the year an additional nudge in the direction of throwback design.