Jennifer Love Hewitt Reps Palmer's Pregnancy Products In The Most Body Positive Way

Actress Jennifer Love Hewitt arrives at the TCM Classic film Festival opening night and World premiere of the newly restored 'An american in Paris' on April 28, 2011 in Hollywood, California AFP PHOTO / GABRIEL BOUYS (Photo credit should read GABRIEL BOUYS/AFP/Getty Images)
Source: GABRIEL BOUYS/AFP/Getty Images

Jennifer Love Hewitt is expecting her second child, but that hasn't stopped the former Party of Five actress from grabbing another gig. Jennifer Love Hewitt is repping Palmer's, a brand known for its cocoa butter offerings. JLH and her baby-to-be are the face and belly of the pregnancy range, according to a press release. And they are doing so in both an adorbs and body positive way!

Since stretch marks can be a side effect of bringing a brand new life into this world, Palmer's has crafted a range of products to remedy that very skin situation, which JLH will be hawking in ads that start running in the fall of 2015.

Hewitt will be promoting Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks, and Skin Therapy Oil.  But, more importantly, the campaign will highlight the bond between mother and child and the inherent beauty of the with-baby belly!

Massaging your tummy, while your little one is nesting in utero, has to have some sort of cosmic connectivity, no?! Who knew that a little stretch mark lotion could add that benefit, right? 

Honestly, though, this campaign is so much more than the pregnant (and super pretty) actress getting behind products that she made use of while expecting.

Here's how it's so body posi!

1. Belly Beautiful

Check out JLH in a crisp white ensemble, cradling that belly. She is proof that women glow when they are pregnant, and that comes from within. Palmer's and its products are just here to aid that natural glow and remedy some imperfections and side effects, which are minor compared to the awesomeness of giving birth!

2. Bump Pride

I get the sense that JLHloves the look of the baby bump and wants to show it off, as opposed to cloaking it or hiding it. #BumpPride should be a thing... the bigger, the better, the babier... if that's a word.

3. Look Good, Feel Better

While the natural pregnancy glow cannot be faked, it's understandable that women might worry about the changes to their skin as it adjusts to support the baby's growth. JLH and Palmer's get that, and want moms to understand it's all good.

"After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers," the actress said in a press release. "These are products that I believe in and actually use — they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way."

Love that J. Love Hewitt is bringing the body posi mindset to maternity life. Celebrate those bumps!

Images: Casey Rodgers/Invision for Palmer's/AP Images (3)

Must Reads