For shoppers lucky enough to drop into the Oxford Street flagship store this weekend, they can test out the tunnel. The specialized industrial fans are capable of mimicking a gentle breeze or full on gale (so maybe don't wear a thong?), and personal stylists will be standing nearby to help customers pick the best outfit choices–and possibly prevent them from accidentally blowing away to Oz.
Alan Mehada, Debenham's head of styling at the Oxford Street store, told HuffingtonPostUK his reasoning behind the unconventional shopping aid. He “hopes customers will take the opportunity to wind test their summer ensembles [because] it can ruin a special day when someone has spent a long time choosing what to wear, only to find themselves battling with the wind, holding on to their hat with one hand and the hem of their skirt with the other, while teetering in skyscraper heels.” #Preach, Mehada.
Everyone from Kate Middleton, Cannes celebs, and any woman that's walked over train grates in Manhattan has undoubtedly
fallen prey to gale fail. Mehada’s awareness of his consumers’ summertime
struggles is touching, and the quirky way for shoppers to test out their
outfits is so unconventional and fun. For those of us not able to hop a flight
to the UK and test this out, maybe we should start sneaking blow dryers into
dressing rooms? Either way, don’t let potentially windy weather stop you from
wearing adorable summer dresses for Memorial Day weekend!
Image Credit: Getty Images