The 7 Best Swimsuit Brands You've Never Heard But Definitely Need On Your Beachwear Radar

The temperature's climbing and you constantly find yourself drenched in sweat. The best way to find respite is to find yourself in a body of water — and that means yet another excuse to go shopping. While there are always your usual suspects Victoria's Secret and Forever 21 (both solid places to score a new suit), I've delved a little deeper in the realm of swimwear to find you some lesser-known swimsuit brands to shop so you don't run into someone wearing the exact same bathers. That would really be a disaster.

Images: Courtesy Brands

K.Blu Swim

Click Here To Shop K.Blu Swim

Designer and founder Lyn Sia Rosmarin started designing swimwear when she couldn’t find suits to fit her petite Asian frame. When she first started designing, she wanted her designs to reflect her love for the ocean, so it’s no surprise when you see the color blue and shell prints all over the pieces, but a few collections on, K. Blu Swim moves on to a sassier color palette for their Indian Summer collection. What we love is that they have everything from rash guards, to one-pieces to even swimwear for the little kiddos, so you and your favorite niece and be all matchy-matchy in the pool.

Sukigi Swim

Click Here To Shop Sukigi Swim

Based in Hong Kong, Sukigi Swim makes sporty bathers more stylish than usual so you’re not going to be flashing bits and bobs while you’re paddle boarding. I’m obsessed with all the cutout details, too.


Click Here To Shop Black Milk

Famous for their printed leggings that feature everything from Harry Potter to Mickey Mouse, Black<ilk’s swimsuits deserve some attention too. Bonus: You can double these up as cute bodysuits.

Made By Dawn

Click Here To Shop Made By Dawn

It’s hard not to love a brand when its logo is a hand drawn smiley face. The clean silhouettes make sure your swimwear don’t go out of style next summer, and the prints are amazing.

Hackwith Design House

Click Here To Hackwith Design House

Hackwith Design House offers an almost all-neutral tone swimwear palette, so you can mix and match any top with bottoms. The brand also makes only 25 of each piece, so you’re almost guaranteed never to have the same as someone else.

Tori Praver

Click Here To Shop Tori Praver

Tori Praver’s silhouettes have a retro vibe, and the bright colors and cute prints are definite head-turners. She also recently launched a swimwear collab with Target, if you want a similar look on a budget.

Zulu & Zephyr

Click Here To Shop Zulu & Zephyr

Aussies always get their swimwear right. If you haven’t experience an Australia-made pair of bathers yet, Zulu & Zephyr is the best place to start. The brand makes swimwear that’s cute, cheeky, and functional.